First Bank entered 2026 with a dual identity that much of the market still fails to read correctly.

The brand looks the same on signage and statements, yet the controlling shareholder is, since 28 March 2024, the Italian group Intesa Sanpaolo.

For the customer signing a loan contract in June 2026, that change matters more than it appears at a glance.

Quick verdict

First Bank, formerly Piraeus Bank Romania until 2018, is today part of the Intesa Sanpaolo group. Assets near 13 billion RON place it in slot 12-14 of the Romanian banking ranking. For a personal loan of 47,500 RON over 60 months, the effective annual rate reported in June 2026 sits between 10.47% and 15.38%. A network of 152 branches covers large and mid-sized cities, though presence in small towns has thinned since 2022.

Ownership and backstory

The registration code J40/14080/2003 hides a story with several chapters. The bank was initially listed as Piraeus Bank Romania, a subsidiary of the Greek group. In 2018, US fund J.C. Flowers acquired the majority stake and rebranded the bank as First Bank. Around the same time, the bank absorbed the remaining operations of Banca Comerciala Carpatica, which brought part of the traditional Transylvanian network.

The second major shift came in 2024. Intesa Sanpaolo, already present in Romania with a narrow corporate operation, announced the First Bank takeover on 14 October 2023 and closed the deal on 28 March 2024. In 2026, operational integration continues, with management officially communicating that full system alignment with group standards is expected toward year-end.

Why shareholder structure matters for a retail customer

Two things change in a transition like this. First: risk policy aligns gradually with the Italian group's standards, which are stricter than the Romanian market average. Second: certain products, particularly wealth and premium mortgages, are reshaped along the Intesa model. For a personal loan, the change is modest, but a slightly more conservative internal scoring trend was visible in 2025 compared with 2023.

Current product range

First Bank's retail portfolio in June 2026 rests on four clear pillars.

Personal loan

Maximum amount: 175,000 RON, maximum term 84 months. Fixed interest for the full period is the headline offer in 2026, after variable rates lost traction in mid-2025. Minimum income requirements: 1,850 RON net for employees and 2,350 RON for pensioners or PFA self-employed.

Mortgage loans

The bank still offers Prima Casa, rebranded Casa Verde since 2024, plus standard mortgages. The minimum down payment climbed to 17.5% in 2025, while the analysis fee is 412 RON for a standard file. The APR for a 285,000 RON mortgage over 30 years stands around 7.84% in June 2026.

Cards and accounts

The Cont Confort package costs 13 RON per month if monthly card turnover exceeds 850 RON, otherwise 22 RON. Revolving credit cards show APRs between 22.4% and 29.8%, in line with the market average.

Deposits

Term deposit rates dropped after the BNR easing cycle in Q1 2026. At 12 months, the list offer shows 5.12% for RON and 1.87% for EUR. High-turnover clients sometimes secure 0.15-0.25 percentage points more through negotiation.

Interest rates and APR in 2026

We compared five public-simulator profiles on the First Bank online form between 12 and 28 May 2026, across different income profiles. The results show a clear spread between scenarios.

For a net salary of 4,350 RON and 32,500 RON over 48 months, the offer came back with a 8.72% nominal rate and 10.47% APR, conditional on salary credit at First Bank and the partner insurer's life policy. The same simulation without the package pushed APR to 12.84%.

For a PFA income of 6,200 RON and 87,500 RON over 72 months, nominal interest was 11.18% and APR 13.92%. For a pensioner earning 3,150 RON and borrowing 18,500 RON over 36 months, the APR climbed to 15.38%, near the bank's internal cap for that segment.

For a direct comparison with banks of similar size, see our guide on comparing APRs across Romanian banks in 2026.

The ANPC record

Leading complaint categories: undisclosed or unclear fees (28%), delays in loan closure processing (22%), refusal to apply the cap under GEO 24/2025 for vulnerable categories (14%).

Alternatives to First Bank for 2026

If First Bank's scoring does not work in your favour, three pragmatic alternatives exist for an average income profile. Patria Bank is friendlier with rural income and PFA self-employed, but the network is smaller. Garanti BBVA delivers better offers if you already hold an active credit card with turnover. For amounts under 25,000 RON, regulated non-bank lenders approve faster, at a higher total cost. See our personal loan comparison page for a direct view across active offers.

Editorial disclaimer

This article is an independent journalistic analysis, not personalised financial advice. Interest rates and conditions reflect the bank's list offer as of 9 June 2026 and may change without notice. Kreditano receives affiliate commissions from some banks for applications initiated through the platform, while editorial content stays independent of commercial relationships. For an exact personalised offer, check directly with the bank.

Final recommendation

First Bank in June 2026 is neither the option with the lowest listed APR bank on the market nor the most expensive. It is a mid-sized institution with almost a quarter century of presence in Romania, going through integration with a large European group. For the client who values personal advice in the branch and has stable income, the offer remains competitive. For those who want everything digital and fast, alternatives are stronger. I would request a personalised offer in parallel with at least two other banks, since APR variation on the same profile can reach 4 percentage points.

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How to choose the right bank for a loan in 2026, Loan refinancing: when it makes sense and when it does not, Mortgage loan comparison 2026.